What is a Frequently Asked Question Video?
Frequently asked question (FAQ) videos are a common marketing tool for relaying information in the form of questions being answered by a subject matter expert. These videos can be formatted by asking one question per video or multiple questions per video. The audience for FAQ videos can vary from clients, customers, employees, or stakeholders.
FAQ videos provide helpful answers to common questions that your audience is asking, in an engaging and digestible format. By providing viewers with solutions to their needs in a Q&A format, you can position yourself as a trusted source of information and impart them with the knowledge they need to make an informed buying decision.
FAQ Video Example
Produced with Remote Directed Video by Thoughtcast Media. See more examples.
Why Do Businesses Use FAQ Videos?
81% of consumers go online to research a product or service before making a purchase, according to a study by GE Capital Retail Bank, and FAQ videos are a great way to provide potential customers with a way to get all the information they’re looking for, in an easily digestible format, that they can explore at their own pace.
FAQ video are an effective way to answer questions specific to your business, but they’re also a great way to answer questions from audiences that are still in early stages of their research, and can help them understand what they should be looking for in a product or service.
How to get Marketing Results with FAQ Videos
FAQ videos are particularly valuable further in the customer journey where potential customers are looking closer at specific products or services, to determine which is the best choice for them. These types of FAQ videos make it easy for prospects to understand the specifics of your services, products and company values.
By providing them with easily digestible pieces of video content, that answer very specific and often important questions, you can provide them with the information they need to feel confident in purchasing what you have to offer.
FAQ videos can also be used at the top of the marketing funnel to attract an audience by answering broader questions asked by the people or industries you serve. These questions often receive a high volume of organic searches and can be a good source of traffic from search engines like Google and YouTube.
Use SEO keyword tools and look at the “People also ask” section of Google search results as well as autocomplete and related searches in the search bar (pictured below), to determine what questions your audience is asking.