People need proof for some things, and video marketing is often one of those things. I met with a potential client yesterday, who told me, He then went on to focus on a lesser benefit of what we were proposing, ignoring the much more beneficial brand play that was at the center of our proposal. […]
More and more companies are jumping on the video marketing bandwagon every day. Lured by dropping prices, exploding bandwidth, and video’s unique way of bringing brand stories to life, video marketing is now generally recognized as a “must have” for many marketing departments. If you are among the many marketers opting to add video to […]
Adopting a video-first marketing strategy, or even just adding a significant dose of video to your existing marketing mix, can be a time-consuming and expensive process. There are new skills to learn, new equipment to buy, and often new video marketing services providers to recruit. And, as with any new venture, it doesn’t hurt to […]
Faith in our political and business institutions have been shaken, and even the strongest brands struggle to reassure customers that they can be trusted. DIY Video Marketing Assess your ability to produce video content in-house. Read DIY Video Marketing Part 1 Brands have traditionally relied on press releases and other written communications to build trust […]
Video marketing is the hottest new addition to many marketers’ quiver of marketing channels. As more and more brands discover the value of incorporating video into their marketing mix, marketing agencies and studios are expanding to provide a new wave of customers with the video marketing services they seek. As a chief financial officer, someone […]
If you’ve read the first two segments in this three-part series, you already know how to determine the extent to which video marketing may be able to add leads to your marketing funnel, and accelerate the speed with which they move through your sales pipeline. You also know how important it is to understand the […]
Video marketing is new, it’s not cheap, and it can all be a little bit scary. So, what’s the best way to deliver immediate results, so that management begins to understand the value of adding video to your marketing mix? If there was one type of video that could accomplish that, what would it be? […]