How to Get Customers to Agree to Sit for Video Testimonials

Posted by Paul Gannon on Wednesday, January 17, 2018

After arranging to shoot a series of customer video testimonials for new clients, I’m often asked for my advice on getting customers to agree to actually sit for the video. As a vice president of marketing for many years, I’m well aware of the challenges of getting customer to, first of all, agree to do […]

Content Marketing for Manufacturers: Making the Case for Video Content

Posted by Paul Gannon on Tuesday, January 16, 2018

According to the 2018 Manufacturing Content Marketing: Benchmarks, Budgets and Trends – North America report, by the Content Marketing Institute, video is playing an increasingly important role in the growing success of content marketing for manufacturers. What’s behind this success, and how can manufacturers further leverage video to their advantage? Content Marketing Survey Says! The […]

Top 10 Video Marketing Trends for 2018

Posted by Paul Gannon on Friday, December 29, 2017

2018 will be an exciting year for video marketing innovation, but it will also be a year that sees video marketing grow increasingly subject to expectations long ago established for other marketing disciplines. Here are ten video marketing trends that I believe will be increasingly visible in the coming year. The Demand for Measurable ROI […]

Upcoming Presentation: Using Video to Grow Your Marketing & Sales Funnel

Posted by Paul Gannon on Sunday, November 12, 2017

Paul Gannon, founder and CEO of Thoughtcast Media, will be addressing the Association Networking Group (ANEX), at their next association community networking happy hour, on Tuesday, November 28, in Columbia, MD. Aligning your video marketing with your sales and marketing funnel. Different funnel challenges call for different video marketing solutions. In this presentation, Paul will […]

Budgeting for Video Marketing in 2018

Posted by Paul Gannon on Thursday, November 9, 2017

It’s that time of year, again. The leaves are falling, the temperature is dropping, and turkeys are nervous. And, you should be nervous too, if you haven’t properly accounted for video in you marketing budget for next year. So, how do you go about budgeting for video marketing? Well, there are two different approaches. The […]

How to Get More (and Better) Customer Testimonials

Posted by Frank Gannon on Monday, October 23, 2017

Every business should be using customer testimonials to move more product and close more deals. Marketing, in essence, is all about building trust and demonstrating value. With that in mind, you it should be obvious that customer testimonials are incredibly useful for leveraging the value you’ve created for current customers, and turning that into new […]

Jumpstart Your Video Marketing with a Pilot Program

Posted by Paul Gannon on Tuesday, September 12, 2017

People need proof for some things, and video marketing is often one of those things. I met with a potential client yesterday, who told me, He then went on to focus on a lesser benefit of what we were proposing, ignoring the much more beneficial brand play that was at the center of our proposal. […]

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