Video Marketing and Production Resources
Strategic use of video can produce profound results for your business.
Explore these resources to learn how you can create videos for your business that create awareness, educate and nurture prospects, and help drive revenue.
Need guidance on using video for your business? Schedule a free consultation.
Like anything worth putting a lot of effort into, video marketing should start with a strong, strategic foundation.
These resources will help you formulate a video marketing strategy that will maximize the return on your video content investment, including components of research, planning, production, and promotion.
In 2018, 81% of businesses were already using video, and the volume of video content being created today shows no signs of slowing down. Learn why you can’t afford to ignore video, in this post.
16 different ways to use video at the top, middle and bottom of the marketing funnel, to build awareness and traffic, generate and nurture leads, and increase conversions.
A video-first marketing strategy is one that prioritizes video above other types of content. A video-first strategy does not abandon written content. Rather, it acknowledges the reality that customers are increasingly demanding video for the information they want to consume. In this post, learn how to apply video-first thinking to your own marketing strategy.
Learn how to budget for video content and promotion in this blog post, including how to reverse engineer your needs into a video marketing strategy that works for your budget.
Learn why and how to use thought leadership to your advantage in your marketing efforts, and why video is the most effective way to stand out and connect with your audience.
Video is for closers! Watch this webinar recording to learn how video can be used most effectively at the bottom of the funnel, to generate leads and close sales.
Video testimonials are one of the most effective ways to gain trust and convert leads into new business.
Learn everything you need to know about taking advantage of this powerful digital marketing asset!
Learn everything you need to know about turning leads into sales with customer testimonial videos in this definitive guide. Discover why and how to use video testimonials for marketing and sales; including best practices, optimizing the performance of your videos, specific marketing and sales tactics, and much more!
Take your customer testimonials to the next level by having your customer’s story follow the theme of the Hero’s Journey. Learn how in this blog post.
What’s the best way to ask a customer to provide a testimonial. Furthermore, which customers should you be asking, anyway? Find out in this quick guide.
Ask these 29 testimonial questions to get better responses from your customers, for dramatically more effective testimonials.
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Video Campaign Strategy
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