Marketing Resources

Explore our marketing resources, to help make video a powerful part of your digital marketing strategy.

Learn how to add video to your marketing mix in a practical and effective way.

Marketing Strategy

In this webinar: Learn how to map out a detailed plan for capturing thought leadership content and using it to drive greater attention, engagement, and return on investment.

Video Marketing Strategy

Like anything worth putting a lot of effort into, video marketing should start with a strong, strategic foundation.

These resources will help you formulate a video marketing strategy that will maximize the return on your video content investment, including components of research, planning, production, and promotion.

Why use video instead of written content?

In 2018, 81% of businesses were already using video, and the volume of video content being created today shows no signs of slowing down.Β  Learn why you can’t afford to ignore video, in this post.

πŸš€ DOWNLOAD: 16 Video Types and When to Use Them

16 different ways to use video at the top, middle and bottom of the marketing funnel, to build awareness and traffic, generate and nurture leads, and increase conversions.

What is a video-first digital marketing strategy?

A video-first marketing strategy is one that prioritizes video above other types of content. A video-first strategy does not abandon written content.Β Rather, it acknowledges the reality that customers are increasingly demanding video for the information they want to consume. In this post, learn how to apply video-first thinking to your own marketing strategy.

πŸš€ DOWNLOAD: Assess Your Video Marketing Needs

Use this self-assessment to approximate your video marketing needs and your ability to produce the video content required to achieve your marketing objectives.

How to Budget for Video Content

Learn how to budget for video content and promotion in this blog post, including how to reverse engineer your needs into a video marketing strategy that works for your budget.

Fueling your marketing funnel with video

Video is an effective tool across all stages of the marketing funnel. Check out this article on how to use video to build awareness, generate and nurture leads, and close sales, so you can start using video to produce marketing results.

πŸ“Ί WEBINAR: Close More Sales with Video

Video is for closers! Watch this webinar recording to learn how video can be used most effectively at the bottom of the funnel, to generate leads and close sales.

Developing a video marketing pilot program

Learn how to setup a video marketing pilot program as a proof of concept, before going all-in on video.

Video Content Production

Producing marketing videos is about much more than just creating great looking videos.

These resources will help you produce videos that, not just look good, but also get real marketing results.

Create a Video Content Production Plan

Put a plan in place for producing all the video content you may need throughout the year, and always be ready to take advantage of video when the opportunity strikes!

πŸš€ DOWNLOAD: Video Needs and Capabilities Self-Assessment

Use this self-assessment to determine what videos your business needs, and your ability to produce them.

πŸ“Ί WEBINAR: Capture 1-Year of Video in a Single Day

How do you create video content at scale? This handy webinar explores how to optimize your workflows for efficiently producing a series of videos all at once, saving time and money.

Sample Video Production & Marketing RFP

Looking to outsource some or all of your video production and marketing? It’s absolutely critical that you ask the right questions of the video creators and agencies that you’re thinking of hiring. Get this example request for proposal (RFP), and leave no stone unturned.

RDV: A new, affordable way to create quality live action video content

Looking for a quick, affordable way to create video content, but don’t want to risk damaging your brand with low quality video recorded on a smartphone? With Remote Directed Video (RDV), you can now cut the costs of video production, without cutting corners.

Customer Testimonials

Video testimonials are one of the most effective ways to gain trust and convert leads into new business.Β 

Learn everything you need to know about taking advantage of this powerful digital marketing asset!

3 ways to use customer testimonials for marketing and sales enablement

In this blog post, we take a look at three incredibly effective ways you can drive more leads and sales with customer testimonials.

πŸš€ Marketer’s Guide to Customer Testimonial Videos

Learn everything you need to know about turning leads into sales with customer testimonial videos in this definitive guide. Discover why and how to use video testimonials for marketing and sales; including best practices, optimizing the performance of your videos, specific marketing and sales tactics, and much more!

Video Testimonial Production Guide

Learn the different approaches to creating video testimonials, including different video gear kits (from pro to smartphone), how to help customers give their best performance, editing to enhance the effectiveness of your videos, and everything else you need to know about creating video testimonials that get results.

Supercharge your testimonials with the Hero’s Journey

Take your customer testimonials to the next level by having your customer’s story follow the theme of the Hero’s Journey. Learn how in this blog post.

How to ask customers for a testimonial

What’s the best way to ask a customer to provide a testimonial. Furthermore, which customers should you be asking, anyway? Find out in this quick guide.

πŸš€ DOWNLOAD: 29 Questions to Ask Your Customers for More Effective Testimonials

Ask these 29 testimonial questions to get better responses from your customers, for dramatically more effective testimonials.

Thought Leadership Marketing

Obtaining and maintaining a top thought leadership position is as challenging as it is rewarding.

Find out how to use thought leadership marketing to build traffic, brand recognition, and sales.

What is thought leadership marketing?

Learn why and how to use thought leadership to your advantage in your marketing efforts, and why video is the most effective way to stand out and connect with your audience.

Benefits of thought leadership

Why should you care about thought leadership in the modern marketing era? Check out why you can’t afford to ignore thought leadership, here.

Why thought leadership content offers the most value for your marketing dollar

Learn why thought leadership can offer the most bang for your marketing buck, and things to consider when investing in thought leadership content.

πŸš€ WEBINAR: Claiming a Top Thought Leadership Position with Video

Watch this free webinar and learn how to plan and execute a thought leadership marketing campaign, and use video to claim a top position in your industry.

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