Video Testimonial Service
A premiere, turnkey video testimonial service that captures customer passion & closes sales.
As marketers, every testimonial video we produce is built to support your marketing initiatives and broader business goals.
Begin building a video testimonial package and take the guesswork out of planning, producing and promoting hard-hitting video testimonials.
How It Works
Why Video Testimonials?
Video Testimonials Capture Customer Passion
Customer testimonials are one of the most powerful tools in a marketer’s tool belt, and video takes it to the next level by capturing your customers’ passion for what you do, more authentically than any other medium can.
Video Testimonials Build Trust & Close Deals
Customer testimonial videos demonstrate the true value you bring to your customers’ lives, and establish the trust your prospects require to make a buying decision at the bottom of the marketing funnel or sales pipeline.
With Video Testimonials Everyone Wins
Video testimonials should be something you, your organization, and your customer are proud of. Marketers, salespeople, the C-suite, and the board love them too – because they get results and make everyone look good!
Video Testimonial Production with a Marketing Edge
Every video testimonial is hand-crafted according to a formal methodology, combined with a custom strategy developed for each customer.
It’s a process designed to achieve maximum return on your video investment.
After building your testimonial video package, a dedicated project manager will be in touch to review your order, and make sure everything lines up from a strategic perspective.
By getting to know your business, we can then develop a strategy for your testimonial videos, that maximizes the return on your investment
At this stage, we also begin the story-crafting that will be the basis for your video(s), positioning your customers as the hero of their own stories, with your business at the center of their success.
- In-depth strategy consultation
- Story and questionnaire development
- Production, distribution, and promotion mapping
Scheduling testimonial time with decision-makers isn’t easy, and having to repeatedly ask a favor of your clients can put strain on the business relationship.
We can take that burden off your shoulders, and work with your customers to schedule an ideal recording time and location, and prepare them to deliver a stellar onscreen performance.
Once arrangements have been finalized with the customer, we can begin tailoring questions to elicit truthful responses that match the story we’re constructing, along with everything else that goes into ensuring your customer has a great experience, while we get all necessary footage while we’re “on the set.”
- Customer scheduling
- Customer preparation
- Creative brief and storyboarding
A two-person crew will arrive at your customer’s location at the scheduled time and, after setting up, we’ll make sure your customer is comfortable and ready to begin their testimonial interview.
ACTION! The cameras start rolling, and after only a handful of pointed questions from the interviewer, we’ll usually have enough footage to tell the customer’s story that we drafted in the previous stages.
Then it’s just a matter of collecting some B-roll footage for added context, and we’re out of the client’s hair within a few hours!
- Travel to customer’s location
- Professional interviewer
- Customer coaching
- Capture of B-roll footage
We then add animation elements (e.g., opening and closing sequences, titles, transitions, calls to action, and other graphic elements) to reflect your brand and improve engagement.
Collaborative video platform, Frame.io will be used to collect feedback from you, so your video turns out just like you imagine it. Up to three rounds of modifications are included with each video
- All necessary editing to produce one full-length video
- One shorter, social-optimized video
- Music soundtrack
- Full review cycle includes three rounds of modifications
In addition to video production, we also provide strategic support, to help you get your video testimonials in front of as many of the right people as possible.
Several supporting marketing assets are included with each video, at no additional cost. While other marketing add-ons do come with an added premium.
All these elements work together to ensure that your content is optimized for engagement and conversions on all your major channels.
- Social-optimized video cuts
- Social-optimized ad copy
- Search-optimized video description
- Blog/Press release writing
- Video player optimization
- Thumbnail creation
- Transcripts and captions
Get a no-obligation, fixed-price quote for adding video testimonials to your marketing mix.
I can have a conversation with Thoughtcast Media and say, “This is what I need out of this video. This is want the viewer to walk away thinking and hearing”, and they can get customer to say things that correlate with that message really easily.
VP of Marketing, Fonteva
Video Testimonial Examples
Customer Testimonial Video for SaaS Company
Customer Testimonial Video for Business Intelligence(BI) Solution
Customer Testimonial Video for IT & Software Development Company
Included with Every Testimonial Package:
And much more!
Start Building Your Video Testimonial Package
Our fixed-price testimonial video service makes it easy to buy high-quality video testimonials, and pay for only what you need!
Thanks - we'll be in touch soon to discuss your order!
Where are your customers located?
Please let us know where your customers are located so we can better serve you.
*Travel expenses are not included in the final estimate.
Strategy & Pre-Production
Tell us what you'd like included with your testimonial video.
We'll explore every aspect of your project, from production to promotion, to make sure your video aligns with your brand and business objectives.
A video marketing expert will be assigned to oversee your project, to ensure that it is completed to your specifications.
We want your customers to deliver a great on-screen performance. We’ll provide them with pre-interview materials to prepare them for their shoot, and on-location coaching, to ensure that they deliver the best performance possible.
We’ll spare you the time and aggravation of coordinating shoots with your customers. As a third-party, customers know that we’re not able to offer them additional incentives in return for their testimonials, which is the number one delay factor in getting testimonials scheduled. Just let us know when a customer has agreed to participate, and we’ll take it from there.
How Many Testimonials Videos Do You Need?
Video testimonials start at $2,500.
Save 10% on your entire order by ordering 3 or more.
View Your Completed Testimonial Package
Please enter your email address to receive your itemized, no-obligation estimate.
Would you like any additional marketing assets to accompany your testimonial video?
Maximize clicks and plays with an attention-grabbing thumbnail.
• Add the following description: Use social media to boost your customers story. We’ll help you select a short clip (15-30 seconds) from a full testimonial video that we will optimize to play on social media.
Would you like to add any additional versions or non-standard aspect ratios for social?
Captions and transcripts enhance accessibility, usability and SEO, and are included free with every video.
Get 200-400 words of search-optimized content that can be used as a blog post, press release, or video description; to help you get found by your audience on Google and YouTube.
Attract more plays and clicks with professionally written copy for the social networks of your choice.
Production & Post-Production
Tell us what you'd like included in your video.
We’ll add the animated graphic elements necessary to give your video a professional look and help viewers focus on the information they need to know.
Footage will be collected from the customer's workplace and other context-lending locations, for a more engaging video.
For software vendors wanting to show off features and UX, we offer mobile and desktop video capture and green-screening.
Almost done - just want to make sure you get all your discounts!
Your Custom Package
Video Testimonial Estimate
The process Thoughtcast Media follows is exceptional! From conception to execution, it all makes sense and results in marketing videos that really work for our firm.
Managing Partner, Savor Strategies
Frequently Asked Questions
There are many variables that affect the effectiveness of a testimonial video. Every stage of the process impacts every other stage of the process, so it’s important that all possible variables are explored and run to ground.
The strategy phase of our process is designed to uncover any variables that could negatively affect your video, cause production problems, or delay delivery.
Our goal is to get your video right, the first time. The strategy session helps us achieve that goal.
Our base package starts at $2,500 per video, which compares very favorably with video testimonials from competing agencies offering services of comparable quality.
When you consider everything that goes into each video (See: What do I get?), you’ll see that we’ve included pretty much everything you need. Every video we shoot is grounded in marketing best practice. More importantly, we provide the peace of mind you’ll enjoy by working with a professional agency, committed to getting your video right the first time.
There are a lot of companies offering less expensive services, but you’ll be hard pressed to find a fixed-price testimonial video package that includes all the features of our turnkey package, delivered by a company that stands by its work.
We offer a fixed-price turnkey service. We begin each engagement with a thorough strategy consultation, to ensure that we fully understand what you want to accomplish with you testimonial video.
From pre-production through final delivery, we will explore your customer’s unique story, how best to capture their passion for you products and services on film, and how you plan to use the video to promote your work to potential customers.
Our service is designed to have the smallest possible impact on your customers. We will provide your customers with materials to help them prepare and be at ease for their shoot. When your customer is ready, we will visit your customer at their location, at a time convenient to them.
The shoot itself takes about three hours, during which time we will film your customer speaking about your company, its products and services. We will also capture b-roll footage at your customer’s location, to lend context and credibility to their testimonial.
Once we’ve finished filming, we will turn your video into an audience-ready production, complete with sound track, opening and closing logo sequences, titles, calls to action and other animated text.
In addition to your full-length video, we will create a shorter video, derived from your full-length video, that we will optimize for social media.
We’ll work with you through as many as three sets of modifications, to ensure that your video meets your expectations, before delivering a final cut.
You can add additional services to your package that add additional features, but our basic package, defined above, will provide you with everything you need to have a professional testimonial video that can start working for you to close more deals, within about 30 days.
We’ll walk you through a very thorough strategy methodology to ensure that we discuss every aspect of your testimonial video. There are things you may want to do to promote your video that have a major impact on the way we shoot and edit your video We want to be absolutely certain that we’ve thought of everything before we ever turn on a camera.
Once we’ve developed a strategy, we will discuss the best time to visit your customer to shoot the video. Coordinating with your customers can be a chore, especially when customers continue to negotiate what they expect in return for sitting for the testimonial. For an additional price, we’ll be happy to take all that off your hands. Get your customer to agree to the testimonial, and we’ll handle all the arrangements, usually without further negotiations concerning concessions your customers may ask for. (See: Why You Should Always Outsource Your Testimonial Videos.)
There are no travel charges associated with travel within 50 miles of Washington, DC. If we need to travel to visit your customer, we will seek your approval before committing to any travel costs.
You should plan on receiving your audience-ready video within 30 days of the customer shoot.
No. All of the customers featured in our testimonial videos are real customers served by our clients.
Video studios usually have the video side of the “video marketing” equation covered. However, the marketing side of that equation is even more important than the video side. If you’re looking for video that follows marketing best practices, works hard for you at the bottom of your marketing funnel, and can be deployed through the marketing channels of your choice, you’re going to need more than most video studios can provide.
Thoughtcast Media is a marketing agency that specializes in video marketing, and the allied marketing disciplines that make video work in the real world. For marketers looking for more than just a pretty video, our testimonial video package delivers.
Once you’ve signed off on the final cut of your video, you can download full-resolution versions directly from our video collaboration platform.
Yes. We’ll work with you through as many as three sets of revisions, before delivering a final video. We us the Frame.io video collaboration platform to ensure that revisions are recorded and faithfully addressed, quickly and accurately.
Once a customer has agreed to sit for a testimonial video, coordinating can be as easy as agreeing to a convenient time. Unfortunately, it isn’t always that easy. (See: How to Ask a Customer for a Testimonial.)
Customers often use the testimonial they’ve agreed to do as a bargaining chip for negotiating additional services, product features, timelines and other aspects of their relationship with you. They may genuinely appreciate what your product or service does for them, and be willing to tell the world about it. However, sitting for that testimonial is ultimately a favor to you, and some customers will want to use that favor as a bargaining chip.
Some customers find it helpful and expedient to have us handle customer scheduling. Once the customer has given initial assent to the video, we can take over to coordinate scheduling.
Unlike you, we are not in a position to negotiate additional concessions. To your customer, we’re simply a vendor contacting them at your request, to schedule a video shoot.
Getting us involved at the beginning of the process often proves to be the most effective way to get customers to sit for the testimonial they promised to provide.
Our goal is to make the interview process as easy for your customers as possible. This starts by visiting your customer at their location, eliminating any need for them to travel across town, or across the country.
We’ll also prepare your customer for what they can expect, when we arrive on location. We’ll make suggestions for what they should wear, how we’ll shoot their video, and how much time it will all take. (Most shoots take about three hours, from setup to tear down.)
There are several ways to include footage of your application in your testimonial video. The easiest way is to provide us with a quality screen capture of that application, which we will edit, full frame, into your video. We are happy to do this at no additional cost.
It’s also possible to have your application appear on a monitor of mobile screen being used of held by someone in the video. This can be a bit labor intensive, and we charge a nominal fee to cover the extra work.