If you’re interested in using video to fuel your content marketing initiative, or as a tool to empower your salespeople, you’ve probably asked yourself whether you should be looking for video marketing agency, or a video production company.
There are some pretty big differences between the two that you need to know about before you attempt to make that decision.
In this article, we’ll give you a few reference points that will help you decide whether a video marketing agency or a video production company is the right choice for you.
Should You Hire a Video Production Company or a Video Marketing Agency?
Before evaluating the differences between these two types of service providers, be sure you have a rough idea of your objectives before going into the evaluation process.
You’ll need that to determine which type of company matches your needs most exactly and to communicate those needs accurately to potential providers.
It’s also helpful to remember that all companies are different. Some companies will fit perfectly within the descriptions that follow. Others will blur the lines between the typical video marketing agency and the typical video production company.
The differences can often be nuanced and usually come down to how much focus each company places on either marketing video production or video marketing services.
Another differentiator these days is whether they can help you with remote video production, which is increasingly becoming the most practical way to produce video safely and to a high standard. With remote video production there are no film crews, no travel, and no complicated scheduling, making it a safer, faster, and more affordable option.
Video Production Companies
In a nutshell, video production companies will help you shoot and edit videos. If you hire a video production company, you’ll be able to make use of their directing, technical expertise with a camera, and experience with video editing to produce a high quality video from raw footage.
They may specialize, like Thoughtcast Media does, in marketing video production for corporate clients, or they may have more domestic interests like wedding video production for the consumer market.
They may also differ widely in how much marketing expertise they bring to the table. Thoughtcast Media, for example, provides a great deal of marketing expertise and can help you with marketing strategy, distribution, and promotion of your videos. A wedding video production company has no need for such expertise and is unlikely to be able to help you on that front.
Video Marketing Agencies
In short, a video marketing agency is typically better positioned to help you with the marketing side of the video marketing equation. They can help with campaign strategy and development, national and international video advertising support, and other complicated marketing services.
One thing to be aware of is that while video marketing agency will still help you shoot and edit videos, they are more likely to outsource many of the video production services you will need to a video production company. That can sometimes add cost and risk to your video project.
What Mix of Production and Marketing is Right for You?
In the final analysis, choosing between a video production company and a video marketing agency often comes down to how much marketing support your business needs.
Do you need heavy marketing support for executing big national advertising campaigns or can you get by with the marketing support required to make your corporate video program successful?
Do you have a budget that will support the added cost of outsourced video production services, or do you need a more affordable all-in-once solution for your corporate marketing needs?
Thoughtcast Media Offers a Proven Combination
Thoughtcast Media is a video production company that specializes in remote video production for business. We provide all video production services in-house and every video is directed and produced by marketers, for business results.
We also provide marketing services for the typical needs of corporate clients. Among other marketing services, we can help you with:
- Assessment of your marketing funnel & sales pipeline for determining which videos will be most helpful to you
- Making sure that every video you produce serves a specific marketing purpose
- Assistance with video-based marketing and ad campaigns
- Video engagement analysis and optimization