A customer testimonial is one of the most useful marketing and sales tools you could hope to have, but many people don’t know how to ask for a testimonial.
This article will show you just how easy it can be to ask for a testimonial from a customer.
What’s So Great About Customer Testimonials Anyway?
Simply put, customer testimonials work.
Testimonials work for the same reason word-of-mouth and referrals work: social proof.
You could have the best salespeople in the world working for you, but nothing they say will ever hold a candle to what your real live customers have to say about you.
The numbers don’t lie. Customer testimonials get results.
How to Ask a Customer for a Testimonial
Asking a customer for a testimonial doesn’t have to be awkward or uncomfortable for either party.
If you provided a valuable product or service to the customer, they should be more than happy to help you out with a few kind words.
Still, how you ask your clients is going to have a big impact on your response rate, and the overall quality of the testimonials that you acquire.
Here are some quick tips that will make asking for testimonials easy as pie.
1. Ask at the Right Time
The best time to ask for a customer testimonial is when the success of your solution is fresh in their minds.
This may be right after you’ve delivered on a project, or some time later, after your customer has had a chance to fully assess the value you’ve added.
The perfect time to ask will vary from business to business, or even client to client, and finding that sweet spot may take time.
However, if you’re regularly checking in with your accounts (and of course you should be), gauging their moment of peak satisfaction should come naturally.
2. Make it Easy for Them
The last thing you want to do is make your customers feel like they’re working for you, so make providing a testimonial as easy as possible.
If working with written testimonials (rather than video testimonials), offering to write the testimonial for them will dramatically improve your response rate.
You could even include a draft of a testimonial you wrote on their behalf, and just ask for their approval, but this might turn off some customers. Others will appreciate you making taking all the work out of it for them.
Remote video testimonial capture makes collecting testimonial videos from customers easy. With just an iPhone or webcam, a trained interviewer can record a testimonial with your customers in a mere 30 minutes.
3. Make Your Customer the Focus
When your prospective customers are looking for customer testimonials, their not interested in you!
Well… they are, but only in how it relates to them.
Marketing best practices dictate that you focus solely on the customer, and this applies to testimonials as much as any other marketing asset or discipline.
So, when you portray your customer as the hero of the story, not only will your customer testimonials be far more impactful, but your customers will also be far more eager to tell their story.
4. Get Your Testimonial, Interview-Style
Rather than leaving your customer to their own devices to provide you with a testimonial, or assuming you know everything about their experience with your solution, performing a testimonial interview will result in a far more interesting testimonial.
By asking the right questions, you can get to the real heart of their story – something that your prospects can really connect with, on a deeper emotional level.
Having a trained interviewer, who knows the right questions to ask, makes it easy and time-effective to collect testimonials from your customers with taking up too much of their time, and at a fraction of the cost of on-site video production crews.
5. Top Notch Testimonials with Minimal Hassle
No matter how you cut it, getting testimonials from customers can be a huge ask in some instances, so you want to ensure what you get is top notch.
Video testimonials far outperform written testimonials, but they’ve traditional required taking up your customer day, and dragging a camera crew into their office.
Remote Directed Video makes it possible to collect a testimonial from your customers in just 30 minutes – professionally directed, recorded, and edited – and all your customers need is an iPhone or webcam.
It’s easy and customers love it. The result is high quality testimonials that will produce marketing and sales results far greater than any written testimonial. Learn more here.