The transition to virtual conferences and events offers many challenges, not the least of which is the threat it poses to traditional event-driven revenue streams. Restoring value to the exhibitor and sponsor experience is key to financial security, and event managers are going to have to get creative to do that.
One innovative approach that is helping event managers relies on remote video production to help increase the value of virtual exhibits and sponsorships. Professionally produced videos are valued as highly-effective ways to highlight the products and services that appeal to the very targeted audiences that conferences attract.
Done right, videos like these can add value to the exhibitor and sponsor experience and serve double duty as a promotional asset for the conference itself.
The American Society of Association Executive (ASAE) recently chose the Remote Directed Video (RDV) solution from Thoughtcast Media as a way to add ROI for sponsors supporting their annual meeting, which transitioned to virtual for the first time this year.
Safe, Fast, and Affordable
If you haven’t seen it lately, professional remote video solutions have come a long way in recent years. They are completely touchless, turn-around is faster and, because there are no travel costs, remote video is surprisingly affordable.
Sample Video from ASAE Strategic Partner for First Virtual Annual Meeting
Best of all, today’s solutions produce professional-grade imagery and audio. By eliminating streaming, the quality of remote video can rival traditional production methods.
Crowdsourcing Is Problematic
Getting exhibitors and sponsors to submit their own videos is problematic, at best.
To begin with, submitted videos are rarely in compliance with the established standards, leaving event organizers with videos that are poorly produced, exceed duration limits, and violate messaging standards.
Also, getting exhibitors and sponsors to submit their videos on time can be a harrowing business. Staff time is at a premium in the weeks leading up to a big conference and no one wants to dedicate staff to managing the submission of videos or verifying standards.
Central Management Is Key
Remote video technology is central to any solution, but the services surrounding that technology are equally important.
Thoughtcast Media’s RDV service combines the latest technology with management services that uphold standards for quality, duration, and messaging. Plus, the solution will not divert staff from other time-sensitive work in the weeks preceding the event, as the job of inviting, scheduling, and enforcing program timelines is handled by Thoughtcast Media.
ASAE Models Innovation
ASAE commissioned 16 videos, two for each of their eight Strategic Partners.
After a simple introduction by ASAE, Thoughtcast Media did the heavy lifting required to schedule and prepare partners for their remote video shoots. Within six weeks all 16 videos had been shot, edited, reviewed, and deployed by ASAE and their partners to their respective websites and to social media.
By working with Thoughtcast Media we were able to provide added value for our strategic partners. Our partners were very pleased with the videos, Thoughtcast Media was super easy to work with, and the whole process had little impact on staff resources. We definitely plan to work with Thoughtcast Media again.
Dan Melesurgo, Vice President, Strategic Partnerships
Opportunities for Creativity
Going virtual is not easy. As time goes on, experiences for attendees are almost certain to improve, but the financial challenges facing virtual conferences are much more immediate, and the process for restoring value to sponsors and exhibitors won’t wait.
Remote video certainly isn’t the complete answer, but it can add real value to meet financial challenges right now.
To learn more about how ASAE added value to their strategic partnership program, be sure to watch this video.
It’s a safe, fast, and affordable solution. Because it is itself a virtual digital solution, it can easily be put to work in a variety of different, creative configurations to solve the unique challenges faced by planners of event of all sizes.