Video Marketing 
Buying Guide

Video marketing is the new kid on the block, and marketers can’t get enough of it. 

Traditional marketing agencies are adding it to their list of services, video studios are popping up everywhere, and marketers are buying their own lights and cameras in record numbers. 


What's inside the buying guide?

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Is video a novelty for you, something you do as an afterthought? Or will video be part of a fully developed strategy for improving your marketing content and communications?  

Where you fit on that spectrum will dictate which option is best for you.

This guide will walk you through the process of assessing your needs and abilities, when it comes to video marketing and video production, so you can select a path forward. With a video marketing content production strategy that fits your business and budget adding video content to your marketing mix is easy.

Download the free guide, and start harnessing the power of video!

The 5 capabilities required to manage a successful video marketing program

3 video production strategies for implementing a video marketing program at your organization

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Who It's For

The Video Marketing Needs & Capabilities Self-Assessment is for marketers that want to add video to their marketing mix in the most efficient way possible, to help you reach your marketing objectives. 

If you know you need video content, but don't know how best to source it — this guide is for you!

Download the Free GUIDE

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  • Your video content vendor options
    • Video Marketing Agencies
    • Full-Service Marketing Agencies
    • Video Studios
  • Video content vendor comparison
  • In-house and hybrid approaches to video production
  • Questions to ask before hiring a video content provider
  • Finding the best option for you
  • And much more!

With all these options available to marketers today, what’s the smartest way to start producing video content for your company? 

This quick guide will walk you through your options.

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