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Educational Marketing Video for Social Media and YouTube

Association Chat is an active online community catering to association professionals, providing insights into professional development, membership management, event organization, marketing, technology and more, organized by KiKi L’Italien.

Thoughtcast Media helped KiKi record videos for YouTube and social media, from her home office using Remote Directed Video. KiKi is a natural on camera, but Thoughtcast Media assisted by offering editorial guidance and video direction, to ensure her videos looked professional and adhered to marketing best practices.

  • Client: Association Chat
  • Category: Associations, Marketing
  • Services: Remote Directed Video, Thought Leadership Video, Social Video

What We Did

Marketing Strategy

Remote Direction

Content Development

Social Optimization


The Result

KiKi received multiple videos that helped solidify her position as a thought leader in the association space, and were used to expand and engage her audience on the Association Chat website, YouTube and other social media channels.

Square videos were used on particular social media channels to maximize coverage in users’ feeds, with captions to enable muted-by-default mobile viewing.

Social-Optimized Version


A social-optimized version of the video, in a square format with captions, was created for use on Instagram, Facebook, LinkedIn and more, to maximize coverage in social media feeds.

More Examples from this Project


How to Fast Track Trust

Another video created to include in Association Chat’s social publishing schedule that helps position themselves and their main spokesperson as authoritative sources for information in the association space. This video received the same social-optimization treatment as the video above.

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