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Marketing Video for SaaS Technology Thought Leadership

Impexium is a leading provider of enterprise association management software (AMS). They engaged Thoughtcast Media to create thought leadership videos to demonstrate their expertise in the area of association membership management.

The videos featured Impexium EVP of Marketing covering trending topics in the association space. A long form video was captured in a single sitting, then later edited into multiple short clips for use on their website, YouTube, and social media channels.

  • Client: Impexium
  • Category: Associations, Membership Management, Technology/Software
  • Services: Video Production, Thought Leadership Video, Social Video

What We Did

Marketing Strategy

Search Engine Optimization

Content Development

On-Location Crew

Video
Editing

Social Optimization

The Result

Impexium received a longer video covering multiple trending topics, with short clips cut from the original, for promoting the full video on social media and acquiring search engine rankings for their target keywords.

These videos help build brand awareness, educate their audience, and position Impexium as innovators and industry leaders.

From the Client

 

We’d get that end product and be like, “YES – that was exactly what I was thinking!”

– Patrick Dorsey, EVP Marketing, Impexium

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