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Marketing Video for SaaS Technology Thought Leadership
Impexium is a leading provider of enterprise association management software (AMS). They engaged Thoughtcast Media to create thought leadership videos to demonstrate their expertise in the area of association membership management.
The videos featured Impexium EVP of Marketing covering trending topics in the association space. A long form video was captured in a single sitting, then later edited into multiple short clips for use on their website, YouTube, and social media channels.
- Client: Impexium
- Category: Associations, Membership Management, Technology/Software
- Services: Video Production, Thought Leadership Video, Social Video
What We Did
Search Engine Optimization
Impexium received a longer video covering multiple trending topics, with short clips cut from the original, for promoting the full video on social media and acquiring search engine rankings for their target keywords.
These videos help build brand awareness, educate their audience, and position Impexium as innovators and industry leaders.
From the Client
We’d get that end product and be like, “YES – that was exactly what I was thinking!”
– Patrick Dorsey, EVP Marketing, Impexium
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