New Research: Mobile Video for the Customer Journey


YouAppi, a leading growth marketing platform for premium mobile brands has just released its second annual CMO Mobile Marketing Guide, containing some very interesting, and encouraging statistics on video adoption and usage.

Here’s a taste of what you’ll find:

  • 85% of marketers plan to increase their investment in video in 2018, up 75% from last year.
  • User acquisition (78%), engagement (65%), and segmentation (61%) are the top three applications marketers are using to support and inform the customer journey.
  • When it comes to advertising, marketers’ top three concerns are fraud (48%), effective measurement (45%), and targeting (26%).

You’ll find these, and other relevant findings from this new study in the March 2018 update of our Video Marketing Statistics You Can Trust and Use blog post.

Relevant research is added as it become available. Plus, all statistics are properly cited and dated, with links back to the original research.

Check it out, and don’t forget to bookmark it for future reference.