THOUGHTCAST BLOG

Should You Do It (All) Yourself – Part II: Assessing Your Video Marketing Capabilities

Posted by Paul Gannon on Thursday, August 10, 2017

Whether you do it all yourself, outsource everything, or take a hybrid approach to building your video marketing program, you will require certain capabilities to ensure success. Read Part 1 Before continuing with Part II, be sure to check out the first in the series. Click here for Part 1. Keep in mind, we’re not […]

How to Choose the Right Video Marketing Service Provider for Your Company

Posted by Paul Gannon on Monday, August 7, 2017

You’ve decided to get into video marketing in a serious way. You’ve even gone so far as to have made some preliminary decisions regarding how best to proceed, how much you can take on, and how much you’re going to want to outsource to an outside video marketing services provider. You next decision is to […]

[VIDEO] Ask These 4 Questions Before You Plan Your Video Marketing Strategy

Posted by Frank Gannon on Monday, July 31, 2017

Many organizations are trying harness the power of video marketing for its ability to engage and drive important KPIs. But far too often, businesses get the equation all wrong, to the determent of their video marketing campaigns. Effectively using video to achieve your marketing objectives requires a solid video marketing strategy, and a solid video marketing […]

A Successful Kickstarter Campaign Fuels Irish Music Project

Posted by Frank Gannon on Friday, July 28, 2017

The Bog Band is a group of young musicians with a passion for traditional Irish music and dance. Under the direction of Mitch Fanning, the band has performed and earned great reviews at events and festivals throughout the Baltimore/Washington area. In June, Mitch asked Thoughtcast Media to contribute the video marketing services required for a […]

Should You Do It (All) Yourself: Assessing Your Ability to Provide Video Marketing Services to Your Own Organization

Posted by Paul Gannon on Wednesday, July 26, 2017

Subscribe for Parts II & III Get notified when the series continues, with assessing your capabilities and implementing a video marketing strategy. Click here to subscribe. Producing your own videos gets easier and less expensive every day, and many brands are beginning to explore the possibility of getting into the video marketing game. So, how […]

Create the Best Testimonial Videos You Can with These 3 Key Components

Posted by Frank Gannon on Thursday, July 6, 2017

When people see another person genuinely communicating their pleasure and passion for a product or brand, they’re far more inclined to believe and relate with it than they would with some dry text or even still images. That’s because customer testimonial videos establish social proof, a psychological phenomenon that’s been a favorite arrow in the […]

What’s the Difference Between Video Production Services and Video Marketing Services?

Posted by Frank Gannon on Monday, June 12, 2017

If you’re interested in using video to fuel your content marketing initiative, or as a tool to empower your salespeople, you’ve probably asked yourself whether you should be looking for video marketing services, or video production services. There are a few pretty big differences between video marketing services and video production services that you need […]

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