Thoughtcast Media Helps Impexium Overcome Communication Challenges in the Association Space

Posted by Frank Gannon on Friday, January 27, 2017

  Patrick Dorsey, Executive Vice President of Marketing at Impexium, recently sat down with us to share his experience in working with Thoughtcast Media to produce thought leader and customer testimonial videos. There’s no doubt that Patrick truly understands the power of video. As he put it: The way people consume information is much different […]

The Undeniable Power of Social Proof (and 10 Ways to Use Video Testimonials)

Posted by Frank Gannon on Tuesday, January 10, 2017

Marketing, in its most basic form, is all about communicating value to your audience. If you know your product and audience well, you should be able to communicate the value of what you’re offering with relative ease. A particularly skilled and seasoned marketer can do this in their sleep, but even some of the most […]

Selecting a Location to Film Your Next Thought Leader Interview Video

Posted by Frank Gannon on Wednesday, November 2, 2016

In Hollywood, indie, and journalistic film production, a great number of resources are dedicated to finding the perfect locations to capture video in. They’ll often go as far as to assign a Location Scout (or an entire scouting team) the explore a city or venue, looking for just the right lighting, ambiance, and dozens of […]

On-camera Styling & Grooming Tips for Men

Posted by Paul Gannon on Friday, September 2, 2016

Kim Foley is a professional speaker, smartphone video expert, and media trainer. She was kind enough to provide us with this video blog post featuring on-camera grooming and styling tips for men. (A similar post for women is forthcoming.) Among her many talents, Kim works with leading executives to prepare them for on-camera appearances, helping them not […]

How To Make Video Content & SEO Work Together

Posted by Frank Gannon on Friday, May 20, 2016

Search Engine Optimization (SEO) has been around since the dawn of the Search Engine, and continues to be one of the most popular ways of driving potential customers to a website. In fact, Borrell Associates estimates that more than $65 Billion will be spent on SEO in 2016, and shows no signs of slowing. When […]

5 Video Marketing Tips to Keep Viewers Engaged

Posted by Paul Gannon on Tuesday, May 10, 2016

“Keep it short,” is a generally accepted best practice for video marketing, and there are some very good reasons why. Attention spans seem to get shorter every day, and content glut is forcing marketers to compete mind share. Unfortunately, getting a video to fit into whatever you believe to be an acceptable length can be […]

Don’t Overlook the Thought Leader Interview Video

Posted by Paul Gannon on Wednesday, February 24, 2016

Nestled deep among the stunning array of video options now available to the digital marketer, there lays the simple thought leader interview. Neither fancy, nor exciting, the humble thought leader interview seeks to provide viewers with interesting perspectives on ideas, clearly and succinctly, that they can’t find anywhere else. Compared with other video genres, the thought leader […]

A New Kind of Digital Marketing Agency

Posted by Paul Gannon on Wednesday, February 24, 2016

I’m about to break one of the cardinal rules of content marketing, by talking about myself. With this first post in what I hope will be a long series of posts, I want to introduce myself and my new digital marketing agency, what I’m doing and why I’m doing it. My name is Paul Gannon, […]