Jumpstart Your Video Marketing with a Pilot Program

Posted by Paul Gannon on Tuesday, September 12, 2017

People need proof for some things, and video marketing is often one of those things. I met with a potential client yesterday, who told me, He then went on to focus on a lesser benefit of what we were proposing, ignoring the much more beneficial brand play that was at the center of our proposal. […]

Ten Things to Ask Before Hiring a Video Marketing Service Provider

Posted by Paul Gannon on Monday, September 4, 2017

More and more companies are jumping on the video marketing bandwagon every day. Lured by dropping prices, exploding bandwidth, and video’s unique way of bringing brand stories to life, video marketing is now generally recognized as a “must have” for many marketing departments. If you are among the many marketers opting to add video to […]

Lining Up Support for the Pivot to Video Marketing

Posted by Paul Gannon on Wednesday, August 30, 2017

Adopting a video-first marketing strategy, or even just adding a significant dose of video to your existing marketing mix, can be a time-consuming and expensive process. There are new skills to learn, new equipment to buy, and often new video marketing services providers to recruit. And, as with any new venture, it doesn’t hurt to […]

[VIDEO] Build Trust in Your Brand with Video (and 3 Video Examples)

Posted by Frank Gannon on Monday, August 28, 2017

Faith in our political and business institutions have been shaken, and even the strongest brands struggle to reassure customers that they can be trusted. DIY Video Marketing Assess your ability to produce video content in-house. Read DIY Video Marketing Part 1 Brands have traditionally relied on press releases and other written communications to build trust […]

A CFO’s Guide to Video Marketing

Posted by Paul Gannon on Wednesday, August 23, 2017

Video marketing is the hottest new addition to many marketers’ quiver of marketing channels. As more and more brands discover the value of incorporating video into their marketing mix, marketing agencies and studios are expanding to provide a new wave of customers with the video marketing services they seek. As a chief financial officer, someone […]

Should You Do It (All) Yourself – Part III: Choosing a Strategy

Posted by Paul Gannon on Monday, August 21, 2017

If you’ve read the first two segments in this three-part series, you already know how to determine the extent to which video marketing may be able to add leads to your marketing funnel, and accelerate the speed with which they move through your sales pipeline. You also know how important it is to understand the […]

The Single Best Video to Drive Buy-in for Video Marketing

Posted by Paul Gannon on Thursday, August 17, 2017

Video marketing is new, it’s not cheap, and it can all be a little bit scary. So, what’s the best way to deliver immediate results, so that management begins to understand the value of adding video to your marketing mix? If there was one type of video that could accomplish that, what would it be? […]

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