THOUGHTCAST BLOG

Upcoming Presentation: Using Video to Grow Your Marketing & Sales Funnel

Posted by Paul Gannon on Sunday, November 12, 2017

Paul Gannon, founder and CEO of Thoughtcast Media, will be addressing the Association Networking Group (ANEX), at their next association community networking happy hour, on Tuesday, November 28, in Columbia, MD. Aligning your video marketing with your sales and marketing funnel. Different funnel challenges call for different video marketing solutions. In this presentation, Paul will […]

Budgeting for Video Marketing in 2018

Posted by Paul Gannon on Thursday, November 9, 2017

It’s that time of year, again. The leaves are falling, the temperature is dropping, and turkeys are nervous. And, you should be nervous too, if you haven’t properly accounted for video in you marketing budget for next year. So, how do you go about budgeting for video marketing? Well, there are two different approaches. The […]

How to Get More (and Better) Customer Testimonials

Posted by Frank Gannon on Monday, October 23, 2017

Every business should be using customer testimonials to move more product and close more deals. Marketing, in essence, is all about building trust and demonstrating value. With that in mind, you it should be obvious that customer testimonials are incredibly useful for leveraging the value you’ve created for current customers, and turning that into new […]

Jumpstart Your Video Marketing with a Pilot Program

Posted by Paul Gannon on Tuesday, September 12, 2017

People need proof for some things, and video marketing is often one of those things. I met with a potential client yesterday, who told me, He then went on to focus on a lesser benefit of what we were proposing, ignoring the much more beneficial brand play that was at the center of our proposal. […]

Ten Things to Ask Before Hiring a Video Marketing Service Provider

Posted by Paul Gannon on Monday, September 4, 2017

More and more companies are jumping on the video marketing bandwagon every day. Lured by dropping prices, exploding bandwidth, and video’s unique way of bringing brand stories to life, video marketing is now generally recognized as a “must have” for many marketing departments. If you are among the many marketers opting to add video to […]

Lining Up Support for the Pivot to Video Marketing

Posted by Paul Gannon on Wednesday, August 30, 2017

Adopting a video-first marketing strategy, or even just adding a significant dose of video to your existing marketing mix, can be a time-consuming and expensive process. There are new skills to learn, new equipment to buy, and often new video marketing services providers to recruit. And, as with any new venture, it doesn’t hurt to […]

[VIDEO] Build Trust in Your Brand with Video (and 3 Video Examples)

Posted by Frank Gannon on Monday, August 28, 2017

Faith in our political and business institutions have been shaken, and even the strongest brands struggle to reassure customers that they can be trusted. DIY Video Marketing Assess your ability to produce video content in-house. Read DIY Video Marketing Part 1 Brands have traditionally relied on press releases and other written communications to build trust […]

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