Some Behind-the-Scenes Client Insights on Video Marketing

Posted by Paul Gannon on Friday, May 12, 2017

In March, Thoughtcast Media shot two videos for Aptify, a software company in Northern Virginia. After the shoot, I sat down with Aptify’s head of marketing, Dave Martin, to gather his feedback on how the shoot went, and to understand his thoughts on the advisability of a DIY approach to video marketing, versus contracting with […]

Five Video Marketing Mistakes to Avoid

Posted by Paul Gannon on Wednesday, April 19, 2017

We shoot a lot of video for clients, and that video adds a lot of value. But, our greatest value add may well be the work we do to help clients develop video marketing programs in which video is integrated throughout the marketing mix, in accordance with standard marketing best practices. In doing this work, […]

Is Video-First a Real Thing?

Posted by Paul Gannon on Tuesday, April 11, 2017

“Can you help us develop a video-first strategy?” It was the first time that I had ever heard a client use the phrase video-first, in a real-world setting. Sure, the phrase has grown in popularity over the last six months, and I’ve begun to see it appear in blog posts from respected sources, but this […]

Thoughtcast Media Launches New Service to Help Customers Integrate Video into Their Marketing Mix

Posted by Paul Gannon on Friday, March 31, 2017

The number of organizations experimenting with video is growing daily. Many companies have at least experimented with video as a way of either driving leads, closing deals, or supporting existing customers. Now, for the first time, we’re beginning to see companies take a serious look at how video fits into their marketing mix in a […]

Thoughtcast Media Helps Impexium Overcome Communication Challenges in the Association Space

Posted by Frank Gannon on Friday, January 27, 2017

  Patrick Dorsey, Executive Vice President of Marketing at Impexium, recently sat down with us to share his experience in working with Thoughtcast Media to produce thought leader and customer testimonial videos. There’s no doubt that Patrick truly understands the power of video. As he put it: The way people consume information is much different […]

The Undeniable Power of Social Proof (and 10 Ways to Use Video Testimonials)

Posted by Frank Gannon on Tuesday, January 10, 2017

Marketing, in its most basic form, is all about communicating value to your audience. If you know your product and audience well, you should be able to communicate the value of what you’re offering with relative ease. A particularly skilled and seasoned marketer can do this in their sleep, but even some of the most […]

Selecting a Location to Film Your Next Thought Leader Interview Video

Posted by Frank Gannon on Wednesday, November 2, 2016

In Hollywood, indie, and journalistic film production, a great number of resources are dedicated to finding the perfect locations to capture video in. They’ll often go as far as to assign a Location Scout (or an entire scouting team) the explore a city or venue, looking for just the right lighting, ambiance, and dozens of […]

On-camera Styling & Grooming Tips for Men

Posted by Paul Gannon on Friday, September 2, 2016

Kim Foley is a professional speaker, smartphone video expert, and media trainer. She was kind enough to provide us with this video blog post featuring on-camera grooming and styling tips for men. (A similar post for women is forthcoming.) Among her many talents, Kim works with leading executives to prepare them for on-camera appearances, helping them not […]

How To Make Video Content & SEO Work Together

Posted by Frank Gannon on Friday, May 20, 2016

Search Engine Optimization (SEO) has been around since the dawn of the Search Engine, and continues to be one of the most popular ways of driving potential customers to a website. In fact, Borrell Associates estimates that more than $65 Billion will be spent on SEO in 2016, and shows no signs of slowing. When […]

5 Video Marketing Tips to Keep Viewers Engaged

Posted by Paul Gannon on Tuesday, May 10, 2016

“Keep it short,” is a generally accepted best practice for video marketing, and there are some very good reasons why. Attention spans seem to get shorter every day, and content glut is forcing marketers to compete mind share. Unfortunately, getting a video to fit into whatever you believe to be an acceptable length can be […]

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